Congrats to the Cards marketing department for the slogan they use to include you into the fabric of the Cardinals.  Winning, creates great marketing opportunities.

When I first heard, “We do this together,” I understood the goal.  It was important for you to bring the noise and create the same home field advantage other teams have.

I also thought it could be seen as high on the cheese factor.  If the team doesn’t succeed, it sounds pretty silly to try to include you in the losing.

I’m now sitting here on radio row after Tuesday’s show and I’m thinking of the same slogan.  I understand very few of you have the time, disposable income, or vacation days to come to Tampa for the Super Bowl.  I hope I can steal the Cards slogan for our show.  Whether you’re watching us on Webby…driven my Sanderson Ford Lincoln Mercury (I knew I’d get points if I included that but streaming is expensive so they’ve earned the plug) or listening to the show, it’s important to me that you feel like we’re doing this together.

You helped build Doug & Wolf into one of the most popular morning shows in Phoenix, not just sports shows, one of the most popular morning shows overall.  You helped due to crowd noise and support to get the Cardinals here.  You deserve to have your show, your station, and your team in Tampa for Super Bowl 43.

We will capture the magic of this week with our coverage of Tampa.  Sports 620 KTAR has sent 10 people to cover Super Bowl 43.  No TV station, no newspaper, no other radio station is devoting so much of their resources to this event.  Although this is clearly the Cardinals Super Bowl, the coverage of the event is our Super Bowl and we will succeed.