I asked people to e-mail me today if they wanted to here the guacamole story. Enough people did, so I thought I would share it with anyone that wanted to hear it.
I admit up front that it’s not that great of a story but when you know the Mistress of the Morning Diane Brennan, than you know how much fun she is to be around. Knowing what a great person and friend she is makes this story a lot of fun. You’ll be surprised at how simple the story is. The humor is how often Diane tried the joke over and over again
At the Super Bowl, we broadcast live from radio row, which is more like a radio hog pen. In the middle of a large banquet room is the NFL Network TV stage with tables all over the place around the room for different stations. The ESPN owned radio stations are all in one place (we’re an ESPN affiliate but we’re not owned by ESPN. The Fox Sports radio stations are all in a different corner, and the “NFL Channel” on Sirius actually has a partition to seperate it from other stations. They even have a couch and small fridge for guests.
In this crazy setting, current players, old but famous players, and HOFers all walk around with their handler. They have been trained to talk about the product that they’re hawking. Everyone’s happy because we get an interview with a big name player and they get to promote their product.
The key is you have to set-up the interviews with the handler because he tries to book the biggest radio markets there. Yoda is great at this and that’s why “Doug & Wolf” had so many shows while we were in Tampa.
Shannon Sharpe was walking around and Ankarlo from news talk 92.3 wanted him on his show. He asked Diane to go over and get him on the show even though neither of them had spoken to the handler. When Diane tried to set up the interview she asked Shannon what he was pitching. He said, “California avocados.”
Her response that she thought would influence him to say yes to her interview request was, “Well, we are your guacamole station!”
Of course, that story isn’t very funny. Sharpe didn’t laugh and Diane didn’t get the interview. The part that is funny is she didn’t take the hint from Sharpe that it wasn’t funny. She went on air with Ankarlo and told the story. Ankarlo didn’t laugh and she thought he didn’t know anything about humor.
Later, on the way to dinner that night, she told Yoda and I what happened. When we didn’t laugh, she ripped us for not getting the joke. We went out with some friends of mine from KC and we told them about the problems she was having getting guests for Ankarlo. Before they could give her some advise, she broke into the story again. Now there’s about 8 guys all listening to her story and not one of them crack a smile. So now she says you had to be there and someone reminds her that Sharpe was there and he didn’t think it was funny.
You would have thought that by now the story is dead but she tells the story on air to Wolf the next morning. She really thought he would be the one guy who would laugh. When she hit the punch line, Wolf just looked at her. He was still waiting for the punch line and didn’t know he missed it.
The story eventually became hilarious only because she kept thinking eventually it would be funny. By the end of the week, every time the station did something good, we told her it was because “we’re the guacamole station.”
She didn’t think that was funny but Yoda and I did.
You can now see why I didn’t tell the story on air, but you can also see why we love Diane so much.


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Wow… that’s horrible… I thought it was funny.
Well researched site - I love Bernard Cornwell’s work! - Will look to incorporate some of your ideas into my site. Thanks!