Wolf: The NFL guarantee

The NFL is the most progressive sports league in the world and this is one of the reasons why it is the most popular game in our land.

The game is always moving forward, looking forward, waiting for its next Brett Favre or Emmitt Smith. The game and, more importantly, the people in control of the game, embrace change, hold it close to their hearts, constantly looking at the product and how to better the product.

It is the game of the future because its fans are not trapped in the past and the suits in New York City do everything they can to make it that way.

Where Major League Baseball is mired in yesterday, bound by records and players that are glorified for having played before Pearl Harbor, the National Football League thrives on the real premise that records are made to be broken.

Why are they made to be broken?

The implication is clear: football players have been and are evolving, getting better every year. Why wouldn’t they break the records of their predecessors?

In the NFL, yesterday is acknowledged, given its place alongside family heirlooms and Dick Butkus, but today is glorified and tomorrow will be better!

Brett Favre surpassed Dan Marino as the all-time career passing leader in the National Football League last week. Yet, this milestone passed with little fanfare. Fans across the country stood, clapped and shrugged. It’s what football players do; it’s the natural order of how things go in America’s game.

The NFL makes fans feel alive. It beckons its base to revel in today; it reminds them that these are “the best of times” and makes them glad they were breathing when Favre passed his way by Marino.

But, the NFL doesn’t stop there. The NFL wants you to know that if you were breathing when Favre was today, you could be breathing better, living larger and happier than you’ve ever been…tomorrow.

That’s the NFL guarantee.

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