Purple Cow

I attended a pretty cool strategy session on ways to grow a radio show.  To make his point, the moderator told us about a cow, a purple cow.  There, in the field, mixed with the plain old brown cows. Hey, wait, wasn’t that a candy when I was growing up?  Or a chocolate drink?  Anyway, I digress, where was I?  Oh, that’s right, in a field of dung, dumbfounded and astonished by a fluke of nature.  “Darrell, “ the boss man said, “If you want to number one in the ratings—forever, be purple.”  Or something like that.  If this were the TV show Kung Fu I would be asking the bald dude in the dress, “But, Master, what does he mean?”  Since it’s real life I don’t need the Dali lama or a pipe of peyote–I understood—and the lesson applies to each of us.  We will stop to look at, take pictures with and forever remember the purple cow.  Because the bovine stands out amongst his peers.  Do that if you’re looking for work and do that if your trying to keep the job you have—stand out in a distinct but positive way and you’ll move to the head of the pack.  Of course if the pack is being loaded into a truck for a one-way trip—forget everything I just said.  Ankarlo’s Take is written for broadcast.  You can hear it here or live weekdays at 7:20 during Arizona’s Morning News on News/Talk 92.3 KTAR.